iGaming agency Soft2Bet has signed Diego Simeone as a Betinia model ambassador. [Image: Shutterstock.com]
Uri Poliavich’s iGaming agency Soft2Bet has signed Atletico Madrid supervisor, Argentina soccer legend Diego Simeone, as model ambassador for its Betinia and CampoBet sub-brands.
Soft2Bet, which owns greater than 30 operator manufacturers within the iGaming sector, took to X to announce Simeone’s appointment for its two Denmark and Sweden-facing subsidiaries:
Inking ‘El Cholo’ as a spinman is a daring transfer by the Malta-headquarted agency and will add weight to Betinia’s advertising and marketing drive, given Simeone’s revered stature as a prime La Liga-winning supervisor and his stellar profession as a participant.
As a part of the deal, Betinia will roll out a soccer supervisor sport “that offers gamers the prospect to tackle their very own Simeone-inspired path.”
The Atletico supervisor stated the Betinia sport will permit gamers “to get straight concerned within the tactical facet of the sport and see how selections make a distinction.” The gameplay, studies state, is designed to “mirror the self-discipline and technique Simeone is understood for.”
As model ambassador, Simeone will seem on Betinia’s digital platforms and advertising and marketing and promotional campaigns by 2026 “and past.”
Simeone represents every little thing soccer followers admire”
In accordance with Betinia, Simeone represents every little thing soccer followers admire “depth, perception and the need to earn your success.” The model claimed it shared traits with Simeone, and that it was “constructing an expertise the place progress feels actual, loyalty is recognised, and gamers are rewarded for staying within the sport.”
