AGCO Calls to Remove Unregulated Gambling Ads in Ontario

The Alcohol and Gaming Fee of Ontario (AGCO) has reached out to over a dozen conventional and digital media platforms, urging them to cease selling unregulated on-line playing and sports activities betting platforms. The AGCO’s predominant focus is on Bodog, an offshore operator that has been actively focusing on Ontario residents with advertisements, regardless of missing the required licenses to function within the province.

Bodog Continues to Goal Ontario Gamers Regardless of Regulatory Boundaries

Bodog, operated by Il Nido Inc., has been closely promoting on numerous media channels in style in Ontario, regardless of its lack of a authorized license to function. Though Bodog has stopped servicing clients in provinces resembling Quebec and Nova Scotia, it continues to supply providers to Ontarians. This ongoing promoting technique by Bodog is regarding as a result of it creates confusion and misleads gamers in regards to the legitimacy of the platform.

In keeping with the Gaming Management Act, 1992, all on-line playing operators in Ontario have to be licensed by the AGCO and enter into an working settlement with iGaming Ontario (iGO) to legally function within the province. The Ontario regulated gaming market ensures that operators meet stringent necessities for participant safety, anti-money laundering protocols, and information privateness. Nonetheless, Bodog operates exterior these laws, bypassing important protections for customers.

The Media’s Position in Defending Customers

The AGCO emphasizes that media platforms play a vital position in safeguarding customers by refusing to air commercials from unlicensed operators like Bodog. By selling unregulated playing websites, media platforms inadvertently lend credibility to high-risk operators, resulting in confusion amongst gamers in regards to the legality and security of the playing choices accessible to them.

Dr. Karin Schnarr, CEO and Registrar of the AGCO, acknowledged, “By refusing to hold commercials for unregulated and high-risk operators like Bodog, media organizations may also help defend Ontarians and help the long-term sustainability of Ontario’s regulated igaming market.” The AGCO is asking on media firms to take motion by eradicating such advertisements, guaranteeing customers can differentiate between regulated and unregulated platforms.

Ongoing Efforts and Authorized Motion Towards Bodog

Along with advocating for media firms to stop selling Bodog, the AGCO is collaborating with native and worldwide companions to fight the unfold of unregulated playing platforms. The Canadian Lottery Coalition (CLC) is at the moment pursuing authorized motion in opposition to Bodog for deceptive promoting and violations of gaming laws. A court docket listening to for the case is scheduled for Might 26, 2025.

The AGCO continues to work on methods to make unregulated playing platforms much less accessible to Ontarians. By strengthening cooperation with worldwide companions, the AGCO is dedicated to making sure that Ontarians are protected against the dangers posed by unlicensed playing operators.

The AGCO’s name for motion is a part of a broader effort to uphold the integrity of Ontario’s regulated playing market and defend customers. Working along with media platforms and stakeholders, the AGCO goals to scale back the dangers posed by unregulated playing and guarantee a safe, honest atmosphere for all gamers.

Supply:

“AGCO calls on media platforms to step up the struggle in opposition to unregulated on-line playing websites, Alcohol and Gaming Fee of Ontario”, agco.ca, Might 14, 2025.