The Michigan Gaming Management Board (MGCB) has broadened the scope of its accountable playing outreach by opening participation in its “Don’t Remorse the Guess” marketing campaign to highschool sports activities booster golf equipment throughout the state. The initiative seeks to attach native college communities with accountable gaming schooling whereas providing monetary help to athletic applications.
This system permits eligible booster organizations to show accountable playing messages tied to the marketing campaign at sporting occasions and thru group outreach channels. In return, collaborating teams could earn as much as $4,000 by selling the supplies and serving to elevate consciousness concerning the dangers related to playing.
State officers say the expanded effort addresses the rising visibility of betting promotions in sports-related environments, notably as sports activities wagering turns into extra broadly mentioned and marketed throughout media and digital platforms.
Partnership With College Communities
This system invitations school-affiliated nonprofit booster organizations to distribute messaging linked to the “Don’t Remorse the Guess” marketing campaign in varied places linked to athletic actions. These placements can embody printed supplies at video games, digital posts on social media platforms, or messaging included in newsletters and occasion applications.
Taking part teams may show marketing campaign graphics on stadium scoreboards or in school sporting venues. The MGCB has ready promoting supplies and program pointers to assist golf equipment implement the messaging inside their current actions.
The regulator views booster organizations as trusted group teams that keep sturdy relationships with college students and households. Officers say this connection positions them properly to introduce accountable gaming conversations inside college environments.
Henry Williams, government director of the MGCB, defined the significance of group involvement in this system.
“Accountable gaming schooling isn’t simply good apply — it’s vital for shielding Michigan’s youth in an period the place betting content material is in every single place,” Williams mentioned. “Booster golf equipment are deeply trusted of their communities, making them supreme companions to bolster constructive behaviors whereas producing funds for his or her applications.”
The initiative requires booster golf equipment to submit an utility and make sure that they may show marketing campaign supplies that meet the regulator’s pointers. Solely school-affiliated organizations with nonprofit standing qualify for participation.
Analysis Highlights Youth Publicity to Playing Advertisements
The expanded marketing campaign arrives at a time when regulators and researchers proceed to look at how playing advertising reaches youthful audiences. Research referenced by the MGCB counsel that youngsters continuously encounter sports activities betting promotions throughout a number of media channels, together with televised sports activities occasions and social platforms.
One research carried out by the College of Michigan C.S. Mott Youngsters’s Hospital discovered that issues about youth playing are already current amongst many households. Based on that analysis, one in six mother and father of youngsters believes their little one might be creating a playing downside.
Regulators additionally pointed to findings displaying that adolescents typically recall a number of betting commercials every week. Consciousness of accountable playing assets, nonetheless, seems considerably decrease.
These patterns have raised issues that repeated publicity to sports activities betting promotions could improve curiosity in playing amongst younger audiences and contribute to the normalization of wagering actions.
The MGCB’s program goals to introduce accountable gaming messages in environments the place college students and households already collect, reminiscent of college sporting occasions. Officers say this method permits academic messaging to succeed in communities in a well-known setting.
Supporting Athletic Packages Whereas Selling Consciousness
Past its academic objectives, the marketing campaign additionally offers monetary help for native athletic applications. Booster golf equipment that take part within the initiative could obtain funding of as much as $4,000 relying on their involvement and outreach actions.
The MGCB designed this system to permit golf equipment to combine marketing campaign messaging into actions they already arrange, together with fundraising occasions and sports activities competitions. Officers say the construction permits colleges to learn financially whereas serving to ship details about playing dangers.
Promoting placements can embody posters, digital graphics, social media posts, printed applications, or scoreboard shows. Golf equipment may incorporate marketing campaign messaging into electronic mail newsletters and group outreach initiatives linked to athletics.
Officers say this system displays a broader effort to stability the presence of playing promotions with academic messaging designed to encourage accountable conduct.
The marketing campaign itself has already gained nationwide recognition. In 2025, the “Don’t Remorse the Guess” initiative was named a finalist in two classes on the PRNEWS Platinum Awards, which acknowledge achievements in public relations and communications.
As printed on the MGCB’s web site, purposes for booster membership participation at the moment are open and might be reviewed on a rolling foundation. State regulators say the expanded program permits colleges to strengthen athletic applications whereas contributing to broader efforts geared toward elevating consciousness about accountable playing.
