Market Overview
Latin America’s regulated on-line playing market is projected to develop considerably, reaching USD 6.75 billion by 2027 from USD 1.51 billion in 2023. The area is experiencing a compound annual progress fee of 11.30% (2024-2029), with Brazil anticipated to account for 45% of the whole regulated market by 2027.
The regulatory panorama varies significantly throughout the area. Colombia established the primary complete framework in 2016, changing into a mannequin for regulation within the space. Brazil and Peru formally launched regulated on-line markets in 2025, whereas Argentina depends on provincial regulation somewhat than federal oversight. Chile stays largely unregulated however is working to cross a regulatory framework by means of Congress.
Key Client Insights
Playing Habits
Frequency varies by nation: 75% of Peruvian and Brazilian gamers wager not less than weekly, in comparison with simply 53% of Chilean gamers
Males wager extra incessantly and spend extra money than girls throughout all international locations
Colombian gamers report the very best month-to-month spending on playing
18-24 12 months olds sometimes wager lower than different age teams in Argentina, Chile, and Colombia
Adlits 55+ in Brazil and Peru are essentially the most conservative spenders
Sport Preferences
Slot machines are most popliar in Argentina (61%), Chile (65%), and Peru (60%)
Roliette is prevalent throughout all international locations, with highest popliarity in Colombia (60%)
Bingo is particliarly popliar amongst girls, particularly in Peru (60%) and Colombia (60%)
Blackjack has increased popliarity amongst males in all international locations
Platform Choice Standards
Quick and dependable fee strategies are the highest precedence in Argentina, Colombia, and Peru
Brazilian and Chilean gamers prioritize platform security and reliability
Prize/reward worth ranks third total however is most essential for Colombian gamers
Girls typically desire platforms providing a wide range of video games
Gamers 55+ in most international locations place excessive worth on unique bonuses and rewards
Funds Administration
44-51% of gamers throughout international locations set monetary limits earlier than playing
Of those that set budgets, 24-30% admit to often exceeding their very own limits
Youthful gamers (18-24) typically save their winnings, whereas older gamers are extra doubtless to make use of winnings for day by day bills
Colombian gamers primarily use winnings for day by day bills (47%), whereas in different international locations, saving is the commonest technique
Belief and Security Considerations
Throughout all international locations, 58-72% of respondents consider playing platforms are manipliated to forestall customers from successful
64-74% consider some sports activities matches are mounted to favor gamers
52-60% consider skilled athletes sholid not be allowed to wager on sports activities matches
Platform trustworthiness (52-62%) and knowledge safety (45-57%) are the first issues for gamers
Solely 14-17% of respondents really feel well-informed about playing legal guidelines of their international locations
“Regulation is essential for making a sustainable playing ecosystem, to make sure the playing atmosphere is secure, truthful, and safe”, notes Charmaine Hogan, Head of Regulatory Affairs at Playtech. “Client insights have proven that gamers are typically conscious there are accountable playing instruments and need to see adoption of those by each authorities and trade”.
In Playtech’s newest Accountable Playing Report, 60% of Brazilians talked about they’d really feel safer enjoying in the event that they had been assured the platforms had been authorized and registered, “stressing the significance of figuring out in the event that they’re enjoying on a degree subject the place issues are recognized early”, based on Hogan.
Promoting Regliation
80-82% help stricter playing commercial regliation
82-89% consider playing platforms sholid have stricter age verification insurance policies
81-85% are involved about playing promoting focusing on youngsters and youngsters
40-51% consider commercials sholid clearly talk playing dangers
39-47% consider adverts sholid adjust to authorized requirements and solely seem on legalized web sites
“Promoting rules should be certain that playing adverts are clear, not deceptive, and don’t goal weak populations, equivalent to minors”, Hogan emphasizes. She notes that Brazilian authorities acknowledge that “ample promoting is important in a newly regulated market to succeed in customers and inform them about authorized provides, encouraging them to maneuver away from offshore websites”.
Help for Downside Playing
28-36% of gamers report unsuccessfli makes an attempt to cut back their playing
Consciousness of the place to hunt assist varies: highest in Argentina and Peru (65% and 64%), lowest in Colombia and Chile (53% and 56%)
31-44% of those that know the place to get assist wolid flip to psychologists and well being professionals
Most respondents (77-82%) consider playing firms sholid assist individuals with playing dependancy
Nation-Particular Highlights
Brazil: Because the area’s largest market, Brazil carried out rules in January 2025, with 69 firms now approved to function. Brazilian gamers present excessive engagement (91% wager not less than month-to-month) however are usually conservative spenders, with 53% betting lower than USD 17 (BRL 100) month-to-month.
“Brazil’s method to balancing market progress with accountable playing appears promising, regardless of being solely two months in”, says Hogan. “The nation is implementing a strong regulatory framework and market monitoring that prioritize transparency, equity, integrity, and participant safety”.
Hogan additionally notes that Brazil is “consulting on a Regulatory Agenda for 2022-2026, which, if well-executed, might improve adherence to licensing situations, making certain operators meet excessive requirements”. She believes this framework would “enhance accountable playing applications, equivalent to self-exclusion choices and entry to help providers”.
Colombia: Setting the regulatory normal for the area, Colombia’s gaming sector contributes considerably to healthcare funding (USD 55 million in Q1 2024). Colombian gamers are the almost definitely to spend their winnings on day by day bills (47%) and in addition present the very best month-to-month playing expenditure.
Peru: Implementing rules in early 2025, Peru has seen 115 firms apply for licenses. Peruvian gamers wager most incessantly amongst these surveyed, with 92% reporting not less than month-to-month playing, although 85% spend lower than 200 Peruvian soles month-to-month.
Argentina: With out federal regulation, Argentina’s playing oversight is managed by provincial authorities. Gamers are cautious with funds, with 63% spending lower than USD 15 (ARS 15,000) month-to-month and 46% saving their winnings.
Chile: Working towards regulation, Chile reveals the bottom betting frequency and powerful mistrust of playing platforms (65% consider they’re rigged). Chilean gamers additionally show the bottom consciousness of playing legal guidelines, with 48% figuring out nothing about them.
Conclusion
The report highlights that Latin People strongly help complete regulation, notably round promoting requirements, age verification, and participant safety. Whereas the market reveals important progress potential, shopper belief stays a problem, with widespread skepticism about platform equity.
As Brazil and Peru formalize their markets in 2025 and different international locations evolve their regulatory frameworks, the trade faces the problem of constructing shopper confidence whereas selling accountable playing practices. In response to Playtech, “a aggressive authorized framework is crucial for safeguarding gamers and combating unlawful playing”. Their analysis signifies that “gamers desire authorized choices, and these insights can assist tailor efficient participant safety methods”.
“[The] key to success can be balancing data-driven participant safety, sensible regulatory guardrails, focused schooling campaigns, and powerful enforcement towards unlawful operators”, Hogan concludes. This multi-faceted method aligns with shopper demand for better transparency and safety within the quickly evolving Latin American market.
The findings counsel an essential function for expertise in figuring out at-risk behaviours and enabling customized interventions for weak gamers.
You’ll be able to entry the total report right here.
