ICE Barcelona 2026 is making ready to welcome tens of 1000’s of gaming professionals to Fira Barcelona Gran By way of from 19 to 21 January, positioning the occasion as a central assembly level for know-how, coverage, and business decision-making throughout the worldwide playing sector. Organisers count on round 65,000 business individuals to attend throughout World Gaming Week, reflecting continued progress following the occasion’s first 12 months in Barcelona.
The 2026 version builds on the momentum established beforehand, when the present recorded double-digit attendance progress, surpassed 100,000 visits for the primary time, and achieved a internet promoter rating putting it among the many highest-rated enterprise occasions worldwide. Preparations for the upcoming version have centered on increasing content material depth, strengthening cross-sector engagement, and introducing new initiatives aimed toward each established operators and rising companies.
Enterprise exercise and know-how focus
ICE Barcelona continues to current itself as a high-volume enterprise surroundings. Throughout World Gaming Week, organisers estimate that greater than 25,000 merchandise might be launched and over a million conferences and business engagements will happen. This focus of deal-making exercise underpins the occasion’s repute as a worldwide platform for gaming know-how and companies throughout land-based, on-line, sports activities betting, lottery, and affiliate sectors.
A serious addition for 2026 is the expanded Enterprise Stage in Corridor 5. The programme will embrace audio system from Microsoft, AWS, and Huawei, highlighting the rising function of large-scale know-how suppliers inside regulated gaming. The stay last of the ICE Innovator Problem will even happen on 20 January. Delivered in partnership with Microsoft, the problem focuses on accountable play and the appliance of synthetic intelligence to help safer playing practices.
The Enterprise Stage will even host the launch of the ICE Accelerator, a programme designed to help start-ups and scale-ups. Via workshops and roundtable discussions led by buyers, mentors, and skilled founders, the initiative is meant to assist firms transfer past early-stage publicity and deal with sensible challenges linked to progress and worldwide growth.
Coverage debate and management on the World Gaming Discussion board
Alongside the exhibition, the ICE World Gaming Discussion board will return as a central coverage and management programme working in parallel with ICE and iGB Affiliate. The Discussion board will open on Monday 19 January with a keynote deal with from Soo Kim, Chairman of Bally’s Company, who will share perception into the corporate’s “At all times-On” technique.
Saying his participation, Damien Ashton-Wellman, Convention Supervisor and Head of Content material, ICE Barcelona, stated: “We’re delighted to verify Soo Kim who chairs one of the dynamic casino-entertainment manufacturers working on this planet as our first keynote on the 2026 version of the ICE World Gaming Discussion board.”
He added: “As competitors ramps up, each on-line and land-based gaming face new challenges worldwide. Bally’s ‘At all times-On’ technique represents a dedication to ship a seamless, built-in digital and bodily gaming leisure expertise for shoppers. The imaginative and prescient entails dovetailing on-line and land-based operations globally from Rhode Island to Sydney to ship constant and interesting experiences throughout bodily and digital platforms whether or not they’re in a land-based on line casino, utilizing a sports activities betting app, or enjoying video games on-line.”
The keynote might be adopted by a fireplace dialogue inspecting Bally’s current New York Metropolis approval and its redevelopment plans in Las Vegas. Ashton-Wellman stated: “Lifting the lid on certainly one of gaming’s most unconventional growth playbooks, the unique fireplace chat will dive into the small print behind Bally’s current New York Metropolis approval and the once-in-a-generation alternative to redefine the center of the Las Vegas Strip.”
He continued: “With two luxurious resort towers totaling 3,000 rooms, a on line casino and VIP expertise, a state-of-the-art 2,500 capability leisure venue, and greater than 500,000 sq. toes of retail, eating, and leisure choices, Bally’s Las Vegas represents an interesting case examine of how a worldwide model is bringing collectively sport, gaming, leisure, eating and hospitality on a fairly epic scale and so as to meet the rising shopper demand for built-in leisure.”
The World Gaming Discussion board programme for 2026 has been curated with business enter and can cowl topics together with unlawful market exercise, land-based progress in Europe, sports activities betting collaboration, iGaming personalisation, lottery innovation, and cybersecurity dangers. In 2025, the Discussion board attracted 1,200 delegates from 79 nations, and participation is predicted to extend.
Regulation, sustainability, and the broader expertise
Regulatory engagement stays a central factor of ICE Barcelona. Organisers have established a Regulatory Advisory Board and expanded the Regulatory Programme to incorporate discounted entry, personal periods, and dealing lunches. Greater than 300 regulators attended the 2025 version, with expectations to exceed 400 in 2026.
Accountable and sustainable playing will once more characteristic prominently via the Sustainable Playing Zone, previously often known as the Shopper Safety Zone. For 2026, the realm will transfer to a central place between Halls 4 and 5, with a extra open structure designed to encourage dialogue round know-how, lived expertise, and regulatory approaches to safer playing.
Past convention halls and exhibition flooring, ICE Barcelona 2026 will prolong its networking agenda throughout town. New additions embrace the McLaren x ICE Way of life Lounge, enhanced Day Zero programming, and a sequence of social occasions working from Sunday via to the tip of the week, linking enterprise exercise with casual networking in iconic Barcelona areas.
ICE Barcelona will happen at Fira Barcelona Gran By way of from 19 to 21 January 2026.
Supply:
ICE Barcelona – Rising the Energy of Play, gamingintelligence.com, 10 December 2025
