W88 Boost Sunderland’s Return to EPL With Record Deal

English Premier League returnees Sunderland AFC have joined different EPL franchises in making hay whereas the solar shines by inking a membership file playing sponsorship with W88. 

Sunderland gained promotion to the EPL for the 2025-26 English soccer season which begins in August. 

W88 has gained a number of branding rights 

W88 has gained a number of branding rights for Newcastle United’s rivals till the EPL’s ban on playing sponsorships comes into power in Could 2026.

Sunderland took to X to announce the “club-record business deal:”

The Philippines-founded playing agency additionally turns into Sunderland’s unique sports activities betting, on-line on line casino, and Asian betting accomplice.

The deal will give Sunderland a money injection because it makes an attempt to outlive within the ultra-competitive EPL, with West Ham United final week additionally inking a one-season cope with a betting sponsor.  

Sunderland’s Chief Industrial Officer, Ashley Peden, confirmed the partnership was the most important business deal within the franchise’s historical past, and the monetary injection would assist the Black Cats compete to remain within the EPL. 

A W88 spokesperson in the meantime said it was an honor to accomplice with a franchise that has “such a storied historical past all through the final 150 years.”