The World Collection of Poker (WSOP) doesn’t often roll out promotions, however when it does, they have an inclination to face out.
Its newest initiative is the Vlogger Program, a marketing campaign that leverages the YouTube platform to interact content material creators.
This system, launched on Thursday, August 28, incentivizes vloggers to showcase WSOP occasions on their channels, providing a variety of advantages in return. These embody entries to WSOP Circuit and Bracelet occasions, in addition to the chance to earn money rewards primarily based on viewership milestones.
This system is open to creators who meet sure eligibility necessities. To qualify, vloggers should function an lively YouTube channel with no less than 5,000 subscribers. As well as, nearly all of their content material, no less than 60% have to be centered on poker. Candidates additionally should be no less than 18 years of age.
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As soon as accepted, members achieve entry to a tiered advantages system that scales with their viewers measurement. Smaller channels within the Rising Vlogger class, with between 5,000 and 25,000 subscribers, obtain tickets to Circuit Ring occasions price as much as $3,000 per cease, together with WSOP Paradise 2025. Mid-level creators within the Rising Vlogger tier, with 25,000 to 100,000 subscribers, earn the identical match entries together with complimentary lodge stays.
Extra established creators stand to achieve further perks. These with over 100,000 subscribers obtain entries into both Circuit Ring or Bracelet occasions, valued at as much as $30,000, and are provided suite lodging. On the highest degree, the Elite Vlogger tier, reserved for creators with greater than 250,000 subscribers, comes with a personalized annual bundle and unique advantages tailor-made to their profile.
Along with the tier-based rewards, all members obtain a WSOP Media Go. These within the Rising Vlogger tier and above are additionally eligible for a performance-based incentive program, which affords money bonuses tied to video viewership one month after launch.
Creators whose movies attain 1 million views inside that interval earn a $5,000 bonus, whereas these attaining 2.5 million views obtain $10,000.
WSOP can also be extending inventive assist to vloggers within the Established tier and better, offering entry to skilled video editors who can help with producing and sharpening their content material.
Vlogger Program Advantages Throughout Creator Tiers
Tier
Subscriber Vary
Supplied Advantages
Incentive Scheme
Inventive Help
Rising Vlogger
5,000 – 25,000
Tickets to Circuit Ring (price as much as $3,000 per cease)
No
No
Rising Vlogger
25,000 – 100,000
Tickets to Circuit Ring and Bracelet occasions, plus a complimentary lodge keep
Sure
No
Established Vlogger
100,000+
Tickets to Circuit Ring or Bracelet occasions (price as much as $30,000 per cease), suite keep
Sure
Sure
Elite Vlogger
250,000+
A personalized annual bundle with unique advantages
Sure
Sure
This system comes with clear guidelines round branding and content material. Creators should produce a minimal of three separate episodes totaling no less than half-hour to be revealed inside one month of the occasion. They’re prohibited from that includes third-party sponsorships within the vlogs and can’t put on or show the branding of different poker firms, even when they maintain present offers with these manufacturers.
As a part of the launch, WSOP has already spotlighted 4 poker vloggers who’re actively masking its occasions. Amongst them is Daniel Negreanu, recognized on YouTube as DNegsPoker, probably the most recognizable figures within the business. Additionally featured is Lexy Gavin Poker, an expert participant and content material creator with a rising on-line presence.
The opposite two highlighted vloggers are Frankie C. Poker and Correy Eyring, each of whom repeatedly share poker-focused content material with their audiences on YouTube.
In Step with GGPoker
Apparently, the launch of WSOP’s Vlogger Program comes shortly after its sister model, GGPoker, launched a brand new function designed to incentivize poker streamers. Often called Streamer Mode, the instrument supplies authorised streamers with 100% cashback and extra perks aimed toward supporting the event of their private model and streaming profession.
To qualify, candidates should apply by [email protected] and meet sure standards. These embody having streamed poker content material on both YouTube or Twitch for no less than three months and averaging a minimal of 40 concurrent viewers.
Each initiatives share a typical purpose: to reward content material creators who assist promote poker to wider audiences. Whereas GGPoker’s program is geared towards livestreamers on platforms like Twitch and YouTube, WSOP’s Vlogger Program targets creators producing recorded content material centered on its stay occasions.
The timing additionally displays broader adjustments at WSOP below its new possession. The model is now operated by NSUS Group, the guardian firm of GGPoker, which acquired WSOP final 12 months in a deal valued at half a billion {dollars}. Since then, WSOP has refreshed its web site, launched the WSOP Plus app, and rolled out new promotional initiatives corresponding to this one.
