External gaming signage for hotel and clubs – Compliance campaign case study

In 2023, Liquor & Gaming NSW (L&GNSW) commenced a compliance marketing campaign to handle non-compliance with legal guidelines regulating using exterior signage and promoting of gaming machines.

The usage of exterior signage to advertise poker machines and gaming rooms had been a longstanding concern in NSW. Regardless of clear legislative prohibitions, some pubs and golf equipment tried to bypass these restrictions through the use of oblique phrases resembling VIP lounge, jackpot room and gamers space to indicate entry to gaming areas with out explicitly mentioning poker machines.

To make sure compliance and reinforce the intent of the regulation, L&GNSW carried out a structured training and enforcement program between Might and December 2023. This initiative targeted on educating venues about their authorized obligations, supporting business compliance, and making certain signage aligns with regulatory necessities.

This video outlines the staged training and enforcement method, which resulted in venues transitioning to lawful practices whereas defending the neighborhood from playing promotion.

Additional info might be discovered on the L&GNSW web site:

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